It's simple. Loved clothes last.
We love jeans. It's our passion. We think others love our jeans too. We've found that when you handmake a pair of amazing jeans for someone and put their name in it, those jeans will be worn and loved. A lot. And when you wear your jeans often, you can get holes in them. So then they get repaired and worn again.
Sustainable fashion isn't about consuming more. It's about consuming smarter and loving the things you have. At Detroit Denim Co., we believe it's possible to change the way things are. It starts with putting your name in your clothes.